Brand Centre
Find everything you need to know about Exponential Science Foundation logo and brand. These guidelines provide a clear path to representing us consistently and effectively. Please, dive in and ensure our brand shines its brightest in every context.
Download Brand Materials
Logo
This is the official logo for Exponential Science Foundation (ESF).
The use of the Exponential Science Foundation trademark and logo must comply with these rules.
The use of the Exponential Science Foundation trademark and logo must comply with these rules.
Primary
We should use the primary version of logo wherever it is possible.
Small
The small version of logo should only be used at extremely small sizes such as favicons or social signatures.
Clearance
The minimum clear space surrounding the Primary and Small Logotype is equivalent to 1/2 of the height of the logotype.
.png){kind=spacer}
Color
Our logo's two colours provide flexibility, ensuring a professional appearance on a variety of backgrounds.
The black logo works well on light backgrounds, while the white version stands out on both coloured and dark backgrounds.
The black logo works well on light backgrounds, while the white version stands out on both coloured and dark backgrounds.
White Logo
The white logo should be used on dark backgrounds.
Dark Logo
Dark logo should be used on white and light backgrounds.
Monochrome Logo
A monochrome version of the logo may be used when colour reproduction is not available.
This version can appear entirely in white, black, or a neutral tone, provided there is sufficient contrast with the background.
This version can appear entirely in white, black, or a neutral tone, provided there is sufficient contrast with the background.
Co-Branding and Partnerships
The logo should be used with a partner logo with specified clearance.
For alignment, match x-width of logos if possible.
If Exponential Science is the main organiser, keep the logo bigger than the others.
For alignment, match x-width of logos if possible.
If Exponential Science is the main organiser, keep the logo bigger than the others.
ESF as Main Organiser
Equal Partners (logos side by side)
ESF as one of the Partners
(secondary - but same level as other partners)
(secondary - but same level as other partners)
Restrictions
Don’t use the logo on top of plain images
Instead, add a layer of color that turns the image more red, black or white and creates contrast with the logo
Don’t modify the logo in any way
(change shape, colour, font, etc)